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Tag "bluejeans"

We spent a day recently at the Levi’s Eureka Lab in San Francisco to profile the innovative new denim styling process delivered by their partnership with Jeanologia, a leader in eco-efficient solutions for fabric and garment finishing, particularly laser. This new process replaces the longtime recipe of hand sanding and chemical treatments. It was a pleasure to meet and photograph Bart Sights, the vice president of technical innovation at Eureka Lab.


 

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