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Tag "boutique hotel"

I guess to me the best assignments are the one s that find us not only back home in Australia, but better still see me on assignment in my home town of Melbourne, Australia. Such was the case on my December jaunt, and assignment for the QT Hotel chain, one of my favorite clients of all time! There simply is no better client to work for than the Managing Director of Event Hospitality & Entertainment Limited, the enigmatic Mr David Seargeant, an industry legend and all around great guy. Very seldom are you given the brief of, “just do what you do – I know ‘ll love what I get”. Seems simple enough but the psychology that runs far deeper, Mr Seargeant  always throws out the gauntlet to make each new shoot even better than the last, and therefore we always dig a little deeper. In this case it meant running a few 16 – 20 hours shifts to achieve what we were chasing. On assignment at a fully operational hotel running at 100% is always a mighty challenge but one that we revel in. Here’s just a glimpse of what we were able to achieve.

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Thanks for the faith yet again David Seargeant and to all on premise at QT Melbourne for go the extra few yards with us. Look forward to continuing the fertile relationship.

 

 

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Coming hot off posting the advertising print ads, billboard and OOH components of one of our recent hotel shoots Double Six, Bali. I thought it might be informative to reveal that more often than not now our hotel clients are requesting us to produce and capture a greater volume of imagery than ever before.Once it may have been collateral rooms shots only, maybe hero shots of main areas of the hotel as promotional tools, maybe add in some candid shots of talent enjoying the hotels offerings, with maybe two or three hero images. That seems to have changed, our most recent hotel project involved producing a library of more than 100 images to satisfy the vast array of media requirements facing any new hotel, and with insane deadlines to match, quite literally at times shooting and post producing on set within an hour to meet a print deadline for a magazine issue in another country so the hotel can capitalize on a “latest issue”. Images require immediacy to fulfill social media platforms that run 24/7 and can provide instant recognition of the new hot spot. This all before an art department officially gets its hands on shots for campaign work. This amazing project had us cover every conceivable image option, ranging from full talent based billboard and campaign imagery, to hospitality venues, food and drinks, room shots in every conceivable variant and staff and management promotional shots. What once was the “all in a day’s work” motto has become “all in a few week’s work” And let me tell you, we are not complaining, we love what we do and love doing it.

Here’s a random mix of what we achieved on the Double Six Hotel shoot.


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That’s just a sample selection of imagery from an all encompassing project, looking back at it retrospectively, I am so glad I had several years shooting editorially, honing my skills across a variety of mediums, light sources and subjects. Believe me when I say every ounce of experience learned was drawn upon at some point during this shoot. Our personal favorites are on our site.



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Just came across this clever reworking of some of our imagery shot last year for QT Hotel in Sydney, Australia. It felt a little weird to  stumble upon this the day I sent a bid to another hotel client In Indonesia, and just prior to us jetting off to Bali for stage 2 of the Double-Six Hotel project.

Check it out here https://www.youtube.com/watch?v=FqOd7TCW_sE

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QT Hotel video

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Eszter and David are a different breed of human beings. Seriously, though. Take their work ethic: long days on the job followed by shorter nights, hours and hours of precise retouching, client meetings, marketing campaigns, open studios – plus add two young children to the mix (what I would deem a train wreck waiting to happen), they greet with a smile from ear to ear. Or the way they confront crises, manage chaos, or deal with adverse situations and predicaments – their logical and rational solutions appear effortlessly and seem almost too easy to comprehend, whereas most others would melt into puddles of anger and defeat. Even menial tasks – organizing equipment, updating websites, printing portfolio pages – are met with a kind of determination I’ve never encountered.

I would constantly ask myself: how do they do it? Do they get more sleep than I do? That’s not possible, they have two young girls. Is it the Vegemite they eat? I tried it, it didn’t work. I just couldn’t figure out what it is that makes them conquer life the way they do.

But then, on a recent trip back to their native Australia for a job, I finally figured it out: they’re Australian. Seems almost too simple. Seems like I should have arrived at this conclusion awhile ago, but I was never really exposed to many other Australians before, and the ones I had been around were high as kites living in Amsterdam during my year abroad. But on this two week trip all my questions were finally answered.

After walking around downtown Sydney within the first few hours of my arrival, I quickly noticed that everyone walked just like them: brisk, and with purpose. Every move calculated, every next step already figured out 20 steps ago. Aha! That’s why it feels like I’m sprinting every time I walk with them. Time to pick up the pace then.

Eszter and David, and even their daughters, always seem to come up with an new nickname for me – Jonut, Jones, Joey, Joney, J. When meeting one of their good friends we were to be working the job with, he says to me: “What’s your name? John? Oh, Jonah? Johno!” and the name has stuck with me since. Even running through the airport to catch our plane, the woman over the loudspeaker says: “Passenger Podbereski, Johno, please report to gate 39.” Everyone in Australia has a nickname for everyone and everything else, showing a certain playfulness and cheeriness among interaction that seems often nonexistent here in the states. David has recently become “Uncle Dave” due to the pair of reading glasses he just purchased.

Even the dialogue between employer and employee was so playful that it seemed as though it was one massive group of friends working together. If one worker made a mistake, there was a competition between the others to see who could come up with the funniest joke about his error; and that makes so much sense now. When I make a mistake, David might say something along the lines of: ‘Mate, come on now, my 3 year old daughter could do that with her eyes closed,’ and so on. In the beginning I often wondered why I was the subject of such ridicule, but now I see, and I make sure to retaliate with another joke whenever he messes up.

Or take the fact that everyone is just so naturally friendly. They often go out of their way to help or say hello. Because we shot the hotel over a period of two weeks, we befriended a large portion of the staff. The head of housekeeping, security guards, front desk workers, restaurant servers, even the head of the corporation constructing the hotel – almost all were on a first name basis by our departure. After taking our luggage carts downstairs, the hotel manager and food and beverage manager for the corporation – men dressed in nice, expensive suits – helped heave our 15 pieces of brick-heavy luggage into the cabs, only after running halfway into the busy street flagging them down for us. Who does that?

Well, as I’ve concluded, the Australians do. After getting back to the states, Eszter and David asked me how I enjoyed being in Sydney. “Well,” I said, “it all makes sense now.” I feel as though I’ve finally figured them out, which in a way has made my job all the more difficult now, having to be one step ahead of these super humans. But, it’s a challenge I’m up for, and I welcome it with a smile.

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